The Run Down
Stepping into Lincoln Square is like stepping into Chicago’s own fairytale small town. The main strip along Lincoln Avenue has the charm of a European village, with open plazas where locals gather, vintage lampposts casting a warm glow, and storefronts with colorful awnings inviting you in. This guide will lead you through some neighborhood gems, starting with a shop that embodies Chicago’s quirky, no-nonsense pride, stocked with cheeky souvenirs and local art. Next, step back in time at a 19th-century apothecary filled with rare European skincare treasures and a staff that makes every visit feel personal. Finally, end your day with a cone from a plant-based creamery that’s mastered oat-based decadence.